Why is brand implementation so challenging?
There are countless moving pieces in any brand implementation, literally. Vehicles and employees spread out across the country. Ownership of messaging touchpoints distributed among various departments, like marketing, operations and fleet management. Numerous vendors, like printing companies, servicing different departments and offering varying levels of service, quality and turnaround times. Lack of an up-to-date, centralized, digital inventory of brand assets. Add to that the need to quickly rollout the new brand identity to meet regulatory or other deadlines, on a tight budget, and the project often becomes more than an inexperienced in-house branding implementation team can handle.
Implementix helps companies by taking inventory of your current branded assets, performing a cost-analysis, putting together a timeline and meeting a budget. The process involves four stages: Assessment, Value Engineering, Conversion and Automation.
We don’t just project manage your process. We act as your project point person, managing communications between and among company employees and vendors no matter where they are located. By bringing best-in-class BPM techniques to your complex brand implementation project, our streamlined approach keeps the project on time and on budget.
“We worked with Implementix on a recent re-branding project involving the acquisition of five bank locations located throughout Colorado. The team did a fantastic job listening to what we needed and our vision for our brand and then helping us implement the plan. We highly recommend the Implementix team and refer them to our clients – our highest form of compliment to a partner.”
-Kevin W. Ahern, Chairman of Centennial Bank