July 20, 2016

11 Tips to Keep a Corporate Brand Change from Hurting your Personal Brand

Your company is planning a brand change and you’re put in charge. What do you do to make sure your personal brand doesn’t take a hit? That’s a question that came up recently, when I spoke with a gentleman who was in charge of a brand change that went sideways. His bank purchased another bank, […]

June 17, 2016

Keeping the brand promise alive during a brand change

I recently read an article that reminded me how important a company’s brand promise is to success. A brand promise takes a company’s positioning to a more actionable level, operating like a compass to provide direction to employees about what the brand stands for. Does the brand promise lower costs than its competitors? Faster service? […]

May 20, 2016

6 Reasons to Outsource Brand Implementation during Bank Mergers

Bank mergers are tough enough without putting brand implementation on employees’ to-do lists. The process of identifying and converting thousands of signs, ATMs, vehicles, and other branded assets takes years to master, and bank employees need to stay focused on keeping customers happy during times of change. I was reminded just how many moving parts […]

April 30, 2016

Local ordinances impact outdoor sign options during bank branch rebranding

With all of the M&A activity in the banking industry, bank branch rebranding has become one of our specialties. Mergers and acquisitions allow banks to better serve their customers by adding branches and ATMs, so making sure the new bank brand appears prominently on each location is essential. The first step in the bank branch […]

April 12, 2016

Are bank branches being overlooked as brand differentiators?

Bank branches or mobile apps? Like a lot of other people, I find myself making fewer trips to the bank because I can do so much of my banking online. If only my computer could spit out money the way an ATM does! How common is the practice of moving your day-to-day banking from bank […]

February 29, 2016

5 tips for overcoming resistance to a brand change

Going through a brand change is pretty common these days. When I say common, I don’t mean corporations changed their brands every six months. Common events trigger brand changes, including mergers, acquisitions and competitive issues. As much as you may dread the work involved in a brand change, there’s no way to avoid it when […]

February 16, 2016

Keeping Track of Your Fleet Vehicles

For managers of fleet vehicles, keeping track of different makes, models and annual design changes can get complicated. It’s even worse when a manufacturer stops offering one of the key vehicles in your fleet. That’s exactly what happened to companies using Econoline vans for fleet vehicles. Ford’s decision to discontinue production of the E-Series and […]

December 23, 2015

Naughty Rebranding Lists

  After sharing Nice rebranding stories in my last blog, now it’s time for the Naughty list. I know this is the one you really wanted to read. These top three Naughty rebranding stories ended up being about fleet vehicles. Don’t worry, no sleigh stories here. Devious Drivers. You know the “How’s My Driving” information […]

December 23, 2015

Naughty & Nice Rebranding Lists

  No two rebranding projects are the same. We’ve worked on everything from high-profile nationwide rebranding projects to small regional projects. With all of the holiday movies on TV right now, I decided to put together my own Naughty & Nice lists. I won’t list the company names (that wouldn’t be nice), but I will […]

November 6, 2015

Incorporate this Japanese word into your corporate brand implementation

The Japanese word Genba is critical to corporate brand implementation success because Genba means “real place” or “place where the actual work is done.” During a corporate brand implementation, going to Genba takes us to places such as office buildings, industrial sites, business service branches, retail locations, fleet vehicle parking areas, and remote employee locations. […]