August 14, 2014

Brand implementation trifecta: high quality + fast speed + cost savings

A speedy, well-planned brand implementation can actually cost a corporation less than a longer, drawn out rebranding process. Despite conventional wisdom that says there’s usually a trade-off between quality, speed and cost, this is not the case when working with brand implementation experts.

I know from personal experience that corporations don’t have to sacrifice quality and speed to save money during a brand implementation. When we manage complex rebranding projects, we develop clear goals and expectations with our clients up front. As we review supply chain companies during the RFP process to handle certain parts of the rebranding, like vehicle graphics installers, we select the companies that will be able to quickly produce high quality results.

vaninstall

We had one corporation ask us to use its current supplier of vehicle graphics for a large, complex brand implementation project. The incumbent supplier was handling the corporation’s whole vehicle graphics process on an as-needed basis – from manufacturing the graphics to installing the graphics when new vehicles were purchased. As we reviewed and analyzed the incumbent’s past work, we discovered it had engineered vehicle graphics kits to reduce manufacturing costs, but increased labor costs for installation by a factor of 3.

Because Implementix takes a holistic approach to value engineering, we look at the entire process, not just the individual pieces. For the brand implementation project I just described, we were able to reduce overall installation time and cost of new vehicle graphics by 60%.

Our holistic approach starts with data gathering, analysis and value engineering.

  1. Collect and analyze data: We gather data about the branded assets, asset owners, locations, operations, materials, and so on. The data informs the brand implementation plan to route resources in the most efficient and quickest manner.
  2. Select the best supply chain partners: Teams with brand implementation experience can handle shorter lead times and the need to maintain brand compliance. Those who handle smaller projects on an as-needed basis may not have the ability to complete a larger project on time and on budget.
  3. Wise resource allocation: Concentrating resources by location reduces travel costs and shortens timeframes during the brand implementation.
  4. Speed up the learning curve: Partners in the brand implementation supply chain will adopt best practices if expectations are clearly set up front.
  5. Value engineering: Economies of scale that lower costs can be achieved by carefully engineering specifications for vehicles, exterior and interior signage, apparel, and other branded assets.
  6. Streamline the process: A complex brand implementation on a tight timeframe requires a streamlined process that eliminates inefficiencies from system.

A well-planned, complex brand implementation managed by experts provides cost-effective, high quality results on a tight timeframe. Otherwise, all bets are off.

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