October 1, 2014

Rolling out vehicle rebranding

Our recent vehicle rebranding projects remind me of my golf game. Even though I know where I want my drive to go, the ball seems to have a mind of its own. It’s easy to blame a gust of wind or tee malfunction, but as much as I hate to admit it, hitting my tee shot into the water or the trees comes down to my own less-than-ideal preparation and execution.

85-Vitamin Water

As I talk to corporate fleet managers and other central decision-makers in vehicle rebranding projects, I often hear that past vehicle rebranding projects didn’t go well because individuals in the field failed to cooperate. Much like my failure to plan the trajectory of my golf shot properly, central decision-makers fail to consult with the “field” at the start of the vehicle rebranding process. Without advance notice and buy-in, field personnel may not make last minute changes to employee schedules or have vehicles onsite at designated vehicle rebranding locations when rebranding teams arrive.

So how can this problem be avoided? We recommend an Assessment prior to starting the vehicle rebranding, which includes input from key field personnel. By involving field-based leaders in the planning process, the vehicle rebranding will be scheduled at a convenient time for all parties. We find the best time to schedule work is when the fleet is already at the facility, after hours.

While scheduling vehicle rebranding projects for evening and weekend hours sounds like a great solution, things can get messy when central decision-makers fail to get buy-in from field personnel up front. On more than one occasion, we’ve had to rent porta-potties because field personnel either refused to work after hours or wouldn’t let vehicle rebranding teams use their indoor facilities.

To avoid mulligans on your next vehicle rebranding project, make sure your preparation and execution are well planned. The fieldwork you do in advance keeps your project on course all the way to the 19th hole. Contact us for more information.